Pete
Are the smaller teams getting that? If other teams relative to where we would be in AFC are getting that then that's fine. I suspect they are not and probably neither would we. The A League is also a league that gets coverage and played in stadiums... It has marketing and production. Does the ASBP have that? Hard to get 35m when we play at shit holes with 3 men and a dog watching, you may or may not have 1 camera and the football quality is questionable at best, fucking awful at worst.
That aside, the only thing we actually have that is worth anything is AW games. What are they likely to command? 300-400k a game? Hardly enough to support youth programmes in AFC considering how often the AWs play which is not often.