I hope Sky do get it and it is the catalyst for a football channel on Sky.
Really? I can't think of a worse outcome. What I'd like is more choice - more live leagues where I can choose what game and view on demand. Notice that is what sky et al do with 'newer' sports like rugby/ a- league - no overlapping games.
The channel delivery model is completely outdated at this point in time. I don't want, watch or care about filler programming. In an I twrent age delayed programming is impossible because avoiding results is now so difficult.
Sky have the rights, they can win this, but it won't be by clinging yo the satellite delivery model.