In a round about way I think you four have answered collesiums biggest problem. The four of you like your football and should be their target audience. You won't however pay extra money for it. However, when it was on sky I dare say you did watch it. Not getting up at 3am but perhaps waking up on a Sunday morning, hung over, having your bacon and eggs and switching on the tv and watching the second half of some game.
That is where sky works and why people have it. I would never buy an Internet package to watch the commonwealth games but hey if it was on in the evening when I was channel flicking, I would/have watch three hours of gymntastics if the women looked interesting