No one gives a fudge about their league though. With every new name they sign the interest does not grow at all.
Plus they have limitations on how many foreigners can play in each team. So you get Hulk and Jackson Martinez playing alongside some Chinese fisherman or the bloke who runs the fried rice shop down the road.
The potential Chinese football market is a little bigger. And, they have cash to burn.
I think his point is that the global interest in the Chinese market won't be that big.
Yes they have a huge enough market to sustain themselves, but why would someone from a western background get excited about a brand new league in SE Asia when they have established to focus on first.