#4k4nix - take the Corporate Challenge

See with you lot its The Zone and then theirs the public. The Zone and forum members get this and that - General public gets nothing except name calling.

The Yellowfever has divided itself from the general public. Looking at AFC + SFC and more so WSW there is the Red and Black army but there all WSW fans and they all sing it. That does not happen in Wellington - Why? Divided. There's no "We are" Its "Us then you".

But maybe that's the mentality of the YellowFever and "There Zone". 

The Yellowfever has divided itself from the general public. Looking at AFC + SFC and more so WSW there is the Red and Black army but there all WSW fans and they all sing it. That does not happen in Wellington - Why? Divided. There's no "We are" Its "Us then you".

I think what Run DMC means is that it's generally the Zone that leads chants and hardly anyone else joins in.

Therefore it's all those c*nts in the zone's fault that no one else joins in the singing and chanting.

As a non-zone member I think you are all a bunch of selfish cocks/twunts/munters.

Nah, we just need ONE chant to sing for 90 minutes

That's where we're going wrong.

Nah, we just need ONE chant to sing for 90 minutes

That's where we're going wrong.

Yes, if the Zone's chants were louder, funnier and more tuneful then I would join in more. Zone's fault.

Actually in the case of Stand Up this is literally true.

Anyways...moving on to much much more interesting things.

Season ticket sales have plateaued at about 10 a day...how do we ramp that up? 

For me, we need to switch thinking from renewals (easy sell) to new tickets (harder). 

How do we do that? What prizes can I find that might tempt a NEW season ticket holder.

Do we (WPFC, that is) do much advertising on the radio?

I don't listen to the radiogram much, because the inane prattle of DJs tends to bring on nosebleeds and an overwhelming desire to strangle myself, but, that said, I believe it is popular amongst many of the sporting masses. 

How do we do that? What prizes can I find that might tempt a NEW season ticket holder.

Anyways...moving on to much much more interesting things.

Season ticket sales have plateaued at about 10 a day...how do we ramp that up? 

For me, we need to switch thinking from renewals (easy sell) to new tickets (harder). 

How do we do that? What prizes can I find that might tempt a NEW season ticket holder.

I went to see Watford vs West Brom once and the West Brom fans did "Boing Boing Baggies" for pretty much the whole game. I have to say it was pretty cool.

These things have a pretty standard pattern, big first push then plateau, then another push towards the actual season start.  In the end I think there are still 100 days until the start of the season.  For new members I'd suggest holding off the big push until that last month.  I'd be bigging up the price, I'd also be making a real push about watching sport in the sun at the stadium (ignore the weather and kick off times).

At the point where we are mostly trying to sell it to newbies I would like to see the Nix enter a new phase of advertising focusing on a few really key individuals/selling points:

1. Ernie Merrick has won the A-League twice before.

2. Carlos Hernandez has won the A-League before and been Player of The Year.

3. If we sign Kenny Cunningham, then we have two Costa Rican internationals, latin flair etc. Could even go so far as putting all members in a draw for a holiday in Costa Rica or something (trip to the intercontinental play-off maybe?).

4. The Nix this year really will be a new and exciting team.

These are obviously initiatives for the Nix not so much Yellow Fever, although we can help pump those messages to friends, family, workmates.

This is spot on. The people that haven't jumped on the bandwagon already need these sorts of short-snippets they can cling on to.

On the prizes, is there any update on the lunch when we reached 1k? We are now over double that amount and haven't heard about it or about any more prizes. 

Sorry, I went on holiday and no c*nt does anything around this place unless I make them.

We've locked in Ernie, Iffs, Luke Adams and Henry Tait for lunch and now I just need to get the Nix to generate me a list of 10 winners (all from the Zone of course cos that's what we're like) and I'll email them out.

Cheers, awesome work!

On an earlier note, maybe some sort of reward for the most people signed up by one person could be a good one. Not sure how you'd measure this - the most obvious probably being the club checking each payment or booking to see which is the biggest (assuming they can do that) would be the simplest and fairest way (assuming it is a fever zone booking of course). 

By actually adding the price and the price per game to all advertising. I've found that quite lacking actually, and its a major drawcard that isn't being marketed to people. 

3. If we sign Kenny Cunningham, then we have two Costa Rican internationals, latin flair etc. Could even go so far as putting all members in a draw for a holiday in Costa Rica or something (trip to the intercontinental play-off maybe?).

This would only really work if the club or YF (not sure who you actually think would stump up the $10k for this) only put all the members in a draw for the holiday, and didn't ever pick a winner.

OK Smithy, feeling suitably chastened by your admonishments I went and had a good, hard think about this on the toilet this arvo.

I have noticed that quite a few people have already been emailing around their workplace trying to get people interested so I started thinking about how we can leverage off that and make signing up even more appealing.

Name tbd but for now the Phoenix Workplace Challenge will do.

The rough idea is we want to find out the most supportive Phoenix workplace in the country.

There are four categories:

1. The highest number of Phoenix season ticket holders in a workplace.

2. The highest percentage of Phoenix season ticket holders in a workplace (to give the smaller workplaces something to aim for)

3. The highest number of new (season 2013/14) Phoenix season ticket holders in a workplace.

4. The highest percentage of new (season 2013/14) Phoenix season ticket holders in a workplace.

Some keen Phoenix fan in a workplace is the coordinator and takes responsibility for promoting Nix season tickets (emailing the membership brochure around, sticking up a few posters etc) and the challenge itself. They ask all current and future Nix season ticket holders at their work to let them know their membership number. At the closing date they send in all the membership numbers and the total size of their workplace so that the winners can be determined. The Nix are then asked to verify the membership numbers of the winning workplace in each category and if anythings screwy they're disqualified. The total number of people in an office will have to be an honesty thing.

Prizes tbd but some obvious possibilities are t-shirts for every winning workplace member, maybe organise a shout for the winning workplace(s) at the Backbencher on a matchday, or even get the club involved with organising a box or lounge at a game. Something worthwhile anyway. And maybe an individual prize for the winning coordinator(s).

Exactly the same challenge could be used for clubs (and the total numbers in that case are much easier to verify) and individual teams. Maybe even schools or classes?

The bottom line is it hopefully gives people trying to get their work mates/club mates/team mates to buy season tickets a much more interesting, fun and legitimate way to do so than simply emailing around saying "Hey, why not buy a season ticket?". I'm sure some talented Feverite could even help put an email template, poster etc together for people to use.

Anyway, I'm sure you get the gist of it.

And that is my picture.