Are the TV rights that much though? I know that they support the big league club teams like crazy in many parts of Asia (Man U, Liverpool, Barcelona, Real Madrid etc etc), but I don't know if they are as bothered with their home teams. I remember when I was in Hong Kong and there was a Man U game on, there were thousands of "fans" watching the game on the street and in bars but aparently the support for Hong Kong club teams is really poor. Probably quite similar to Nz then.