The main problem I read with this is that they have correctly identified they are short of funds for what they need/want to achieve. This is hardly rocket science for dummies and I am sure any 5yo on a Saturday could have told you this.
What they have really failed to address is HOW they are going to get that money. NZF have been saying for years and years they need more money. The reality is that to get sponsors on board, you need a little more than 'rugby is the nations game, football is the international game' or blurbs like that. You need to offer them tangible benefits that say 'here, if you sponsor us, here is what we can give to you in return for that'. Local businesses don't care about the 'international game' cause their market is local so they jump on the biggest gig in town - rugby. That right there is what many a commercial manager has failed to do over the years - provide tangible benefits to potential sponsors where they go 'we want a piece of that'. Yes, we got ASB, but that was fashionable for them to do so at a time right after the WC and we looked like we could have done it again (at the time) I understand that ASB have chosen not to renew this so their 10m/4 years is now gone.
They need to either go after overseas sponsors that want exposure into NZ (China Bank) or businesses that want exposure into certain markets (they got one off sponsorship for the AWs game overseas?). A local businesses that wants exposure internationally will not get it with the AWs because they play once in a blue moon and the local programme, no one really turns up to watch.
Without the cash, everything else in the presentation will largely not happen.
(as a foot note, how much mileage have Huawei gotten from the Phoenix? That would be a good test case right there)