They didn't get a good deal and I don't believe it was this or nothing.
I disagree. If Sky were so accommodating and willing to budge then the national league would've been on TV years ago. The fact that the world cup is being played on their 4th most accessible sports channel supports this, as does the loss of EPL rights. They simply dont give a shark about football
Also, if it wasn't this deal or nothing, why on earth would NZF take the offer? If they could get greater rights, then they would - common sense. Unless it resulted in a greater cost (very likely), which NZF and the clubs do not have the money for