For those interested, some observations about a similar role in English football from The Times:
We can be the best in the world. We can create a culture of excellence. We can be the envy of Germany and Spain and Australia. We can teach the world what it takes to build an elite sporting system, with outstanding coaches and world leaders in sports science and pioneering technical expertise backing up world-class athletes.
And, as the England footballers gathered yesterday, we could wonder just how hard it is to transfer a little of the brilliance of Britain’s Olympic campaign to our national team.
The answer, to be frank, is not promising. Football has as much in common with the Olympic disciplines as John Terry has with Katherine Grainger, though that will not (and should not) stop the FA trying to tap into the expertise.
It makes sense to speak to Dave Brailsford and Jürgen Gröbler about the creation of excellence in cycling and rowing. The FA would be negligent if it failed to dc so.
Now is the time to do it as the FA prepares to open St George’s Park (albeit a decade late) and to install a new technical director and perhaps a high-performance manager at that shiny new HQ. But much as football aches for its very own Brailsford, the man himself would probably run a million miles from such a vacancy.
He would not dream of taking a job which expects so much and yet imposes restrictions and compromises and politics.
Rightly, we laud Brailsford and his predecessor, Peter Keen, for their stunning success with British Cycling, but we need also to consider the circumstances they enjoyed: unprecedented funding flowing into the sport, a blank sheet of paper, the chance to be creative and, perhaps most importantly, autocracy.
When Keen began the cycling revolution, he knew a massive jolt was required. To show he meant business, he had the brainwave of changing the traditional red, white and blue colours of the national team to shocking lime. What better way to announce that nothing would ever be the same again.
Unsurprisingly, the idea caused outrage, but Keen laid down an ultimatum to his board: accept the lime green or he would walk. Green it was. Power had been established, and Keen could use it to overhaul coaching structures, replace staff and raise ambitions.
Now imagine the new technical director of the FA announcing that the England football team will play in pink polka dots to mark a shift from generations of penalty-missing, quarter-final peaking underachievers. Imagine the ease of ousting Stuart Pearce as under-21 manager, or other coaches of junior national sides, and finding top-quality replacements.
The technical director may have all sorts of clever ideas about tactical strategies, innovations in sports science and the technical development of Jack Wilshere and Alex Oxlade-Chamberlain. But, of course, they are not the FA’s players except for a few weeks of the year.
It has taken talented men to lift cycling and rowing and triathlon and gymnastics to a point where Britain takes on the world, but the circumstances are so different to football as to be incomparable.
There is no lack of money in English football but the idea of transforming a culture, as Keen achieved in cycling, or Gröbler in British rowing, is to bring up analogies of oil tankers. Football is not for turning. If it is, change is not about to be dictated by the man who is, nominally, at the top of the game.
The FA’s new technical director should be appointed within the next few weeks and we wait to see if, and how, he can set a new course.
But the scale of the job seems terrifying. At its simplest, the new man must “help raise the standards of both the elite and grassroots game in England” according to the FA’s job spec.
Responsibilities include all levels of coach education, the standard of junior football, the strategy of all England national teams, advancement of the women’s game and managing relationships with the professional clubs whose ability to bring through enough elite players will dictate his success.
It was probably best for everyone that Gareth Southgate walked away. The job requires someone of vision, political wiles, leadership and demonic single-mindedness if he is not to be side-tracked, and Southgate seems to have sensed that it was too big for him.
It is hard to think of too many Englishmen who could wrestle with the challenges, though Dan Ashworth’s work at West Bromwich Albion as director of football has made him an interesting contender.
Whoever takes the job, you can argue that there is no more critical task across all English sport than raising the standard of coaching in football. There is no greater national yearning than for England to develop enough players to form a world-class team.
Help can be found from our Olympic experts. The RFU has already taken the plunge by asking Keen to help with a review. But when Brailsford, Gröbler and Keen and Dave Reddin, another of the BOA’s performance team, are inevitably called by the FA to offer advice about how our footballers can succeed like the Olympians, they are likely to be as sympathetic as they are helpful.
It wasn’t the lime green shirt that made the difference to British cycling, it was the power to transform and influence. It will take a lot for English football to truly change its colours.