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Broadcasting would be great but would a club based league be as broadcast-able product? when the ASB apparently is not and the franchises are supposed to be a condensed talent pool of the best players from all 4 major leagues.
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People care more about club football and 'their club' than they do about the franchise league in my opinion - much more local rivalry/derbies and association - especially with the kids. I reckon its marketable and broadcastable. With a champions league style format at the end or playoffs.
I'd agree with people caring more about club than franchise. On the other side of that, I took my young fella to several WaiBOP Utd games this year and he really got into it. I wouldn't be taking him to see a club team in a new look league though, simply because there is no club involved which I have any affection for or association with. So that's an example of $$$ disappearing from the turnstiles. Should be easier to market a franchise, in theory anyway, to a wider geographical market than marketing a club based league. In my opinion.