From the nme,
"The track has been adopted as an unlikely football anthem, first adopted as a theme for Italy’s World Cup 2006 win, and then became used to soundtrack teams walking onto the pitch in Euro 2008, and quickly spread across Europe. It was played when a goal was scored at Euro 2012 and is now known in parts Europe as ‘The Po Po Po Po Po Po Song’."
http://www.nme.com/blogs/nme-blogs/20-things-you-m...