They include the kids in the wolves, the prey is the current NZ football.youth development 'eco-system'
In general I make a few observations. They focus on the very hard work required, they see development as inescapable hard work, and their language reflects that, but they are interested in the whole player. Academic achievement is a key player requirement.
Currently, most kids age out to us universities, though that may change if West's get their national league spot.
In any case, if you look at the core messaging, they are very clear that they Are developing people, not players for success. Some will be in football, some won't, but they want to build leaders.
Parents/families will have to make their own judgements about the costs and benefits, but that said, there are scholarships for families who just can't affrod it.