Just to point out Ole is a registered charitable trust, not a business.
I do think the Porirua Project that they're involved in, and bringing football to porirua basin primary schools, and the new Waitangirua Street Football initiatives deserve praise; trying to widen the opportunities of young new zealanders from very different backgrounds to experience something new is a damn good thing.
http://poriruaproject.com/porirua-project/
Players families need to evaluate if the investment is something they can afford, and if it benefits the players holistically in their lives, outside football. I've no idea how far my player will go, but the discipline and centrality of Ole seems to drive good behaviours in their academic life.