It's because they do not understand the real football psychee. The sense of history, your teams colours and crest being a badge of honour etc. To them, Liverpool are just a play thing to stoke their own egos.
mate that's the worst thing they could do right now, you might as well throw them to the lions they're not wanted there.
They need to get amongst the Kop for a few games and appreciate just what Liverpool FC means to it's real fans - just like other owners should do with their respective clubs.
Sitting in a corporate box does not tell you the true story behind clubs and their relationship and duty to those paying at the turnstile.
the only club owner i've seen sitting with the surporters is mike ashley from newcastle but then again i don't go looking for the owners in the crowd
while i'm not a huge liverpool fan i have to say the team haven't become caught up in the saga and have done most of their talking on the field which in lots of other cases hasn't been the case