Seems like our 17years with Carlsberg is going to come to an end next
season Standard Chartered taking over. �15m a year will come in handy,
as opposed to the �7m we got from Carlsberg. Although I like the
Carlsberg branding and positioning, and now we moving to a cold
faceless company.
Was bored so mocked up this:

Was bored so mocked up this:

Signed with Standard Chartered for 4 years �80m, nice bit of business. Equal to Manc Scum in terms of per season shirt sponsorship, now for the new Stadium,
https://www.guardian.co.uk/football/2009/sep/12/liverpool-sponsorship-standard-chartered