I think that's coming from the perspective that it's similar to a month of Sky with Sport, but you have to commit to 6-12 months of at least basic Sky rather than being able to get it for just 1 month wouldn't you?
Anyway $60 seems a good deal, I expected more like $150. Very surprised all NZ games will be FTA though which I would imagine would cut down the number of subscribers. There will be the hardcore (and technologically capable) fan who wants to watch the majority of games so will pay. But I expect a lot of people will now just say "fudge it I'll just wait an hour, and the semis and final are live anyway." As an England fan I'll probably go with the $60 option since individual games are $25 and none of their's will be FTA. Hope to get a PS4 app so I don't need to buy a new device for a one off event.