Guess the main thing is the content you want. If there is still lots on Sky Sport that you want to watch then Sky may still be the best option as it sounds like Sky Sport Now is inferior to other streaming services. Works for us as my wife also likes some of the lifestyle type channels you get with Sky Starter.
Going off topic probably but on Apple TV I assume that's only the best option if you have iPhone/iPad and apple accounts/fully integrated with apple. We have been away this week staying in an Air BnB and the TV is non-smart with Freeview not connected and just an Apple TV box provided and with Android phones we've been unable to use it. There is a pre-installed Netflix app but I haven't been able to login as it keeps saying my account is invalid despite logging in and out multiple times on the phone to double check the password was right. Maybe with an iphone I could have casted Netflix to it like a Chromecast? There's also no TVNZ app or app store to download it so can't even watch the news. Again maybe with an iphone I could have casted the app to the TV. I gather it's an older generation and the newer Apple TV has an app store so maybe an updated one might have been usable without iPhone. With a bit of googling I tried to find a way to mirror my phone screen with third party apps but best I managed to do was get my photo gallery on the TV but not cast any streaming so ended up just watching TV off our phones in bed. With Android I expect the much cheaper Chromecast would be a better experience.
Going off topic probably but on Apple TV I assume that's only the best option if you have iPhone/iPad and apple accounts/fully integrated with apple. We have been away this week staying in an Air BnB and the TV is non-smart with Freeview not connected and just an Apple TV box provided and with Android phones we've been unable to use it. There is a pre-installed Netflix app but I haven't been able to login as it keeps saying my account is invalid despite logging in and out multiple times on the phone to double check the password was right. Maybe with an iphone I could have casted Netflix to it like a Chromecast? There's also no TVNZ app or app store to download it so can't even watch the news. Again maybe with an iphone I could have casted the app to the TV. I gather it's an older generation and the newer Apple TV has an app store so maybe an updated one might have been usable without iPhone. With a bit of googling I tried to find a way to mirror my phone screen with third party apps but best I managed to do was get my photo gallery on the TV but not cast any streaming so ended up just watching TV off our phones in bed. With Android I expect the much cheaper Chromecast would be a better experience.