A lot easier to get vision of Steve off ESPN than it is to get of Woo, in a TV broadcast sense.
If you mean that there are way more NBA games in a season than EPL then yes I agree.
Also Adams has proved himself to one of the most quotable players in a high publicity league, he comes out with a fantastic soundbite at least once a week. Reid/Wood both have far less interview opportunities, aren't cult heroes in the league and doesn't come across as nearly as personable.
Adams has more than earned his place in the media spotlight and comparing media coverage of the NBA and the Premiership/Championship is apples and oranges.