He has someone running his social media now, so I expect he'll be posting more to maintain engagement as much as possible.
Shouldn't be a distraction for him, but done well he could leverage this into a post-football career. He seems like a clever enough bloke to know that and use it if he wants to.
Shouldn't be a distraction for him, but done well he could leverage this into a post-football career. He seems like a clever enough bloke to know that and use it if he wants to.