Why should he be loyal to NZF?
The organisation is a shambles... and the fan base here seems to do nothing but call him names and it can potentially put him at risk of injury and effect his day to day job.
PROAK would you leave your paying job to do some charity work for an organisation that continually screws you around, is poorly run / organised and whose cliental don't care or appreciate the fact you have a real job to get back to???
Putting on the shirt should mean something.... but why would it to him given all of the above.
You want him to play, make him feel valued and make him believe that his time is being used purposefully.
We're turning down Russia for games whilst trying to get Guam... FUCK ME HIS POSITION IS UNDERSTANDABLE