sounds like your letting your hatred sour your opinion. Sure there are people who the SKY model doesn't work for, but alternatively there are people that it does work for - and enough of them to warrant the business model.
Fair call, definitely an ounce of that in terms of my opinion. It's not a hatred though, just frustration that I'm a current subscriber and they aren't giving me what I want. I'm more than ready to jump but waiting to see what happens with EPL, and for fibre to come available to me (any day I'm told).
Yes their business model does work for some - much the same as NZ Post's physical mail network still works for people who want to send letters.
Younger generations will not sign up for Sky like the generations did before them, and they have no moral qualms with accessing content illegally if that's what they have to do to avoid a large bill for swathes of content they don't want.
There are no demographics for Sky that will feasibly grow that I can see, unless they are able to transform to an online platform effectively. Unfortunately they're showing little evidence of being capable of that, and their comments suggest they have no desire for it.