a lot of people's attitude to watching sport is weird - "I demand that I can watch all the games I want to, when I want to, on whatever platform I want to, at an affordable price. If that is not forthcoming, I will just steal it."
I understand that some sports provide an amazing ability to watch it, specifically NFL, MLB, NBA and NHL (put in order of how good the sports are), but that does not mean that we can just expect it to be the same for every sport that we watch. It is basic supply and demand, and the TV companies will ensure that they satisfy the greatest demand. I am not sure that there are waterpolo fans demanding that they be able to see every water polo match live, on their tv and on their iphone (if they happen to be out when their favourite team is playing) because they understand that water polo is weird, not really a sport and is clearly dangerous for horses. For some reason, football fans in NZ think that they have a divine right to be treated the same as league and union, when it clearly does not merit the same.