That’s a real short term benefit. Currently I can use Netflix on my tv via my PS4. But there are several other ways to easily access Netflix on your tv like Apple TV or even just by having a ‘smart TV’ - these will very quickly become commonplace. Sky are showing they’re still several steps behind here.
Being an aggregator of content is an interesting move. Could work, but obviously wouldn’t be as profitable. This and the slight unbundling of their basic package is a pretty good sign that sky are finally setting real about their diminishing monopoly position.