Just dug up the sky tv / ViacomCBS press release:
https://www.sky.co.nz/-/sky-and-viacomcbs-announce-renewed-multi-year-content-deal
I read somewhere, and I can't remember where, that Sky was trying to become an aggregator of a lot of these competing streaming services. With production companies going direct to consumer over the internet the writing is clearly on the wall for Sky's current business model, so providing a platform where you can sign up for a lot of these services, in addition to their own produced programing, and programing which isn't available elsewhere, makes sense. Like, what they've done with bein.
https://www.sky.co.nz/-/sky-and-viacomcbs-announce-renewed-multi-year-content-deal
I read somewhere, and I can't remember where, that Sky was trying to become an aggregator of a lot of these competing streaming services. With production companies going direct to consumer over the internet the writing is clearly on the wall for Sky's current business model, so providing a platform where you can sign up for a lot of these services, in addition to their own produced programing, and programing which isn't available elsewhere, makes sense. Like, what they've done with bein.