And yet they are also doing those very people a big disservice with their antics which are currently creating so much negative publicity. That publicity is bringing negative attention towards these media and sponsors. They are coming across as money people with a play toy rather than as a body that wants to grow a sport and the brand in a positive way.
I still think if Fox had any brains, they would use the Nix games as their run in in to games in Aussie, 3pm kick offs on a saturday here, would be 5pm there for the most part and lead into an evening of football. Fan numbers here would increase because of the time and for families to attend etc etc.