People who think that footballers writhing on the ground after minor contact indicates that they're "soft". The same people who think this usually go on and on about how footballers dive all the time, but seem to mix all this up in their heads and don't understand that footballers act injured because they are trying to get some thing out of the referee (a foul or a card), not because they are actually "soft". Not defending cheating, but professional sportsman do similar shit all the time (deliberately time wasting when their team is winning; cricketers not walking when they nicked one; rugby players not releasing the ball when they are tackled with no support; league players not letting opponents play the ball; etc).
Edit: I hate divers and players who act injured to try and win fouls/get cards for opponents, just to be clear. I just also hate people who bag football on that basis and act like there's no cheating in sports they follow