I've been living outside NZ since late 2006. When I left home it was still kinda uncool to be a football player/fan (even worse a kiwi football tragic) and most children played touch etc at my local parks in Auckland and the Waikato. While I've been in and out of NZ a lot I didn't think much had changed generally other then the AWs playing at the WC and pro footie moving south.
Anyway I've comne home for a holiday and went camping with friends in Northland for the first time since '05. I could not help but notice that all the youngsters around me were playing football, at the beach, in the camping ground etc. Not once did I see a rugby ball and those children were Maori, Pacific Islander, Chinese (Korean?), Afghani and Pakiha. All spoke with strong kiwi accents.
NZ has clearly changed sporting wise and I can't help but think that most NZers haven't noticed the step change over the last ten years. I'm betting even less here will be aware of it due to our collective "anorak" status football wise. I can only wonder where NZ sport will be in 10, 20, 30 years if this pattern continues and NZF doesn't royally f**k things up like normal.