In what way would the branding not reflect the community? What branding would? Nobody would have associated Wellington with the phoenix before the Phoenix existed.
But it was a branding that told the story of the team quite vividly- Terry listening on the radio at his barber’s and bam! Let’s bring the failed team to the capital and rise again as the Wellington Phoenix! A new exciting team. A Kiwi owner. The Kiwi coach. World Cup playoffs around the corner . The gun striker who scored twice against Wales. A couple of Brazilian lads. Horse! And a bunch more Kiwis. Here we go!
Last. Loneliest. Loveliest. of my empire which stretches the Atlantic and it’s pretty good, huh, is a different story.