What month did the ceo say he will start announcing signings?
I reckon early June when most European seasons will have finished and the AWs will start assembling in NZ getting ready for OFC Nations Cup. So you can hopefully reveal signings including some high profile marquees in person, at a great big glitzy reveal. Maybe a runway with smoke machines and strobe lighting, American style.
Also the ALM season will be finished, so local football media's attention can be solely on the new Auckland franchise. Announcing likes of Woud, Howieson, FDV, Randall and Toomey now would be a bit meh for your first squad annoucement.