Only a few minutes in but the theme so far is "rubbing peoples nose into it". Seems all rather precious. "We'll show them!" says the multi billionaire and multi millionaire owners with access to a multi club infrastructure.
Well, over their first season, they certainly have.
Let's see if this stays a long-term project, or if the local interest will peak after a mediocre season (as a rule there has to be one sooner or later)
The other test will come when they have the inevitable bad season and if the hangers on stick around at the moment it seems to be the in thing.