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2014/15 Season Memberships

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Posted July 24, 2014 12:17 · last edited July 24, 2014 12:18

Tegal wrote:

nope, you're capturing more surplus through tiered pricing. It's better for the consumer as well as the nix. For the same reasons I listed above.

With only 10 games at westpac last season I did have a worry that the 6 game pass would cannibalise the main season pass, but they keep offering it every year so I guess it doesn't. It should work even better this year. 

I agree the whole club membership thing is unnecessarily confusing. So you could probably get rid of those two, or make it clearer/simpler - like how they used to call it an out of town membership. 

How so?

You're ignoring my point which is that being able to advertise a single price is a powerful marketing tool for the club

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james dean edited July 24, 2014 12:18
Tegal wrote:

nope, you're capturing more surplus through tiered pricing. It's better for the consumer as well as the nix. For the same reasons I listed above.

With only 10 games at westpac last season I did have a worry that the 6 game pass would cannibalise the main season pass, but they keep offering it every year so I guess it doesn't. It should work even better this year. 

I agree the whole club membership thing is unnecessarily confusing. So you could probably get rid of those two, or make it clearer/simpler - like how they used to call it an out of town membership. 

How so?