Aim for the top and try to suceed there. I know the PC thing is "To take part" but we want to adopt the "We desperately want to win this competition" mentality. almost a "Take no prisoners" mentality. You want to be a winner, 2nd is not an alternative.
I am not a fan of Kevin Muscat, by a long shot, but he oozes exactly that mentality. None of that 'Mr. Nice Guy' bullshit there.
To be fair, when he is constrained to the sideline and isn't kicking/shoving/being a cheating twit in general he is a bit more likeable, and gives good interviews. More entertainment, less ruining of games and injuring players.