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Boris Johnson's government have successfully sold the line that it doesn't matter if hundreds of people continue to die every week if they can keep going to packed football games. We know what happens to a country where "it doesn't matter if those people die as long as my life is normal" becomes accepted.
This later scenario is more common than you think. The number of double vaccinated people dying is tiny. Off topic, and you can debate this til cows come home but I feel elimination with the Delta strain is now a pipe dream. Last week Ashley said he hoped Oz would return to an elimination strategy, but such talk is now laughable over here in Aussie. NZ can hang in there and try for elimination as long as possible, which do understand in a way, but you risk then keeping your borders mostly shut for a long time.