You can watch the game on TV with better angles, replays etc than you get at the stadium. Plus it's easier and cheaper. Stadiums therefore need to find a point of difference to get people to games, it's usually atmosphere (or bouncy castles)
It's all well and good saying people should just turn up instead of grooming their ponies, but you have to give them a reason to do so. Why should someone pay to travel and watch the game at the stadium, when they can watch the game at home?
As per my earlier post, if atmosphere is going to be a big pull - it will be down to how much noise FZ and other nutters make. Not that they are 3k in a 35k stadium.
Granted we've been a bit dour recently but do you think punters are saying "I'm not going to watch poof ball games because the Fever Firm aren't letting off flares and glassing each other". More likely it will be because we are losing (and possibly as a consequence the Yellow Ultras are leaving their flares at home).
I think both contribute.
People won't even watch the game on TV if we are losing.
What we want though is to get people from watching on TV, to watching at the stadium. You therefore need a point of difference that they don't get watching the game on TV.
As an example, a packed out basin reserve has a way better atmosphere than watching cricket at the stadium with a similar crowd. Morempeople enjoy watching cricket at the basin. Yes, i also realise the basin has other points of difference, a day out in the sun on the bank etc.
but I do agree, winning is important as it leads to us being in those important games at the end of the season (and finals), which is when we get the 'I was there when...' Point of difference that I mentioned earlier coming in to play. And that is a huge one.