Smithy's joke on the podcast during the interview with Gareth about "how much would the naming rights to the Fever stand cost?" got me thinking. It might not be a coincidence that the announcement of this proposal comes not long after Gareth mentioned the possibility of selling fans a share of the club. As Gareth pointed out at the time there's no point in selling a share of the club to fans when it's not breaking even but this kind of major capital investment is exactly the sort of circumstances in which it would make sense to have something like that happen.
So forget about buying the naming rights, we might be able to buy the whole fucking stand!
It's also very interesting to think about how owning, or part owning, an asset like a stadium completely pushes the value of the club into another league. If Man City's purchase of Heart puts an indicative value of $11m on an A-League club (very roughly, I know) the Phoenix investment in this proposed stadium is at least twice that.