oops, stupid double post
It has probably been brought up before but should there not be more emphasis put on selling tickets rather than getting 10,000 through the gate? The latter is obviously ideal but if people want to spend their hard earned money then waste it because its a bit cloudy then that is up to them.
Personally I'd like to see advertising telling/incentivising people to buy tickets BEFORE gameday. My guess is that people are more likely to harden up about the weather if they have already spent the cash/got the kids excited about the game etc etc.
"The fans tell you proudly what they pay for a season ticket: only €190, around €11 (£8.95) a match, to watch Jürgen Klopp's German champions, last season's double winners, who stand top of their Champions League group." http://www.guardian.co.uk/football/david-conn-inside-sport-blog/2012/dec/02/ermany-bundesliga-noisy-fans
Seriously, that's the current best team in Germany and their ticket prices are comparable to ours? That's ridiculous! Even compared to a movie you can see why the Phoenix struggle with crowds especially in bad weather. Hard core fans will turn up week in week out but if you are only casually interested are you going to pay $30 to sit in the stadium on a cold windy afternoon when for $15 you could go to a warm movie (as an example). When you consider that you could go to Dortmund vs Bayern in a stadium with 75,000 screaming fans for roughly the same price (minus travel of course!) it's just a bit silly.
Then obviously there's the whole kickoff time question. Sunday evening is right before a work week and people want to relax. I know it's better for families than Friday or Saturday night but because of hangovers etc Friday and Saturday night is better for young professional and students and such, and they are probably less likely to be put off by inclement weather than a family with young kids are.