We may be getting more people to our games in Welly than the Kings get to the basketball games in Auckland. However, the Kings get far more coverage say on the radio and TV news (that's just my subjective assessment) than the Nix. It is more than just creating awareness (bus ads would be just as good then), it is also about shaping the story and presenting ("selling") the story to the public. That should be the job of WelNix. They've done the right thing by employing Rudan, so there should be no reason why the improved performance of the team should not be promoted more aggressively.
We may get more people to our games in Welly than the Kings get to the basketball games in Auckland. However, the Kings get far more coverage say on the radio and TV news (that's just my subjective assessment) than the Nix. It is more than just creating awareness (bus ads would be just as good then), it is also about shaping the story and presenting ("selling") the story to the public. That should be the job of WelNix. They've done the right thing by employing Rudan, so there should be no reason why the improved performance of the team should not be promoted more aggressively.