Why is the lifestyle of Wellington a negative against the nix? Consistantly rated as one of the best cities in the world, it really depends what you're looking for.
Ask 100 people from London (who haven't been here) whether they would rather move to (not just visit to see The Lord of the Rings country) Brisbane, Sydney, Melbourne or Wellington and I could almost guarantee that less than 5 would say Wellington.
It's a great city, we love it, we market that it's the best little capital in the world, but in no way do I think that actually translates into people from overseas busting to come here. Even less so for Aus players who just see Wellington as being windy and cold.