I have been very impressed with the social media from the Phoenix this year. Pretty sure I saw some stats somewhere saying the club had the third highest engagement levels in the league, behind Sydney and Melbourne.
Plus, Tom should've gotten the award solely for the caption on the Cacace beating Honda highlight - "That moment when Liberato Cacace forgot the Hyundai A-League was sponsored by Hyundai and owned a Honda..."
Should also point out that Tom isn't the only one doing social media for the club, and there are other backroom staff who make a big contribution there too.