History for Ryan

Nelfoos

They've got a good product, but grew incredibly quickly at a level that's difficult to sustain. Unsurprising they're contracting now, its part of the life cycle of the business. Real test will be if they can build momentum again with new products and continue to innovate because trying to specialise in sustainable footwear is not a cheap business to be in.

I'll keep buying their high top mizzles and dashers as long as they're around though, love them.

The problem is also that they had first mover advantage but now plenty of other companies are competing with them, including ones which are much smaller and niche and ones which are massive enterprises.  They're at a tough part in their growth where they no longer have the cache of being niche and cool but also don't have the scale of larger businesses.

It says they're partnering with ADIDAS, I could see them being acquired especially as ADIDAS needs to replace yeezy as their upmarket sub-brand.