Ok, so my earlier post about JAFA-land got hidden but I've been into trying to get attendances up for NL games. So I asked a mate back in the UK how they got attendances up from average 572 in 2013/14 to 1,454 in 2017/18 at their non-league club.
- get younger people in to make a racket in the stands and be inventive and colourful
- get photos of people having fun into the mainstream: blog about it, Tweet about it etc.
- get some underground stickers on every lamppost and bar in Wellington: make them quirky and attention grabbing
- ensure the Club welcomes ALL
- don't just put posters up on anti-discrimination, but go further - blue sky thinking. The friendly we had against Stonewall FC is a case in point.
- if you are under capacity, then fill that space with free tickets. Give them away to students, activity groups....anything you can think of.
- don't worry about people already going getting free tickets. The benefits outweigh any down points. People who fill empty space, spend once in ground and many will come again.
- send out press releases whenever you do one of these offers, and think of a hook for the media, e.g. free tickets for women's football teams on international women's day, tickets for students for start of term
- go to community events....have a stand - supporters group, not just the club
That said his best point was...