What do the biggest HAL clubs have?
Derbies.
People will pay to watch a team they despise hopefully lose to their home team. Why does Floyd Mayweather make so much $$ from PPV's? People will pay to hopefully see him lose (of which he never does, so the general audience pays again to hopefully see him lose next time, but alas, he never did).
Hype a transtasman fixture up as the glamour transtasman derby. Hype the footballing rivalry and "hate" - really get the YF crowds going on game day, build it up through coach and players in media interviews all week leading up to the game. Look at Collingwood vs Carlton in the AFL - two teams that absolutely hate each others guts, their fans hate one another, which just leads to more passion on the field and in the stands on game day.
What do the biggest HAL clubs have?
Derbies.
People will pay to watch a team they despise to hopefully see them lose to their home team. Why does Floyd Mayweather make so much $$ from PPV's? People will pay to hopefully see him lose (of which he never does, so the general audience pays again to hopefully see him lose next time, but alas, he never did).
Hype a transtasman fixture up as the glamour transtasman derby. Hype the footballing rivalry and "hate" - really get the YF crowds going on game day, build it up through coach and players in media interviews all week leading up to the game. Look at Collingwood vs Carlton in the AFL - two teams that absolutely hate each others guts, their fans hate one another, which just leads to more passion on the field and in the stands on game day.