Reading some of these posts I get the impression that Nix HQ doesn't have enough people to do what needs to be done.
What about offering some work experience to students at Wgton Poly (whatever it's called) or Victoria Uni? Students usually jump at the chance of work experience and we might even find a bunch who are already football/Nix fans.
We could look for students who could bring IT or marketing, or other useful skills we could harness, who might have really good ideas about getting heard in the marketplace, and might know how to get through to the young, social-media-savvy audience who have not yet discovered football.
This is a great idea. Nix might already be onto this a bit. I remember when YF interviewed Dome on a recent pod, and he mentioned their young long standing marketing guy, who had started off originally as a volunteer - was now off to work for NZ Rugby.
But yeah does seem like Nix HQ has staff limitations, so get in some students on work experience whether be marketing, social media or whatever.
Even get in an overseas student/backpacker (offer free board or something), who has some great ideas on how to target those markets, and draw them to the ROF. Get them to setup some Nix social media pages in Mandarin or Spanish or whatever.
I note many of the MLS clubs have both English and Espanol language options on their websites. Obviously the US has a massive latino population, and many of the MLS sides have half or more of their starting eleven as latinos.
Reckon also the Nix could be using Sapreet Singh as a poster boy, to target Wellington's Indian community, and drag some more fans in. The boy is going to be a star, and maybe is only going to be at the Nix for a season or two more.
"Bend it like Beckham Sapreet".
Of course need to avoid the cultural cringe, but generally immigrant communities (noting the Indian community is very very longstanding in NZ) love to embrace the success of one of their own.
Love it, coochiee!
Picking up from that, do we have any players currently signed (or who should be signed) who are Maori or Pacific Islanders? Those communities are more rugby centric, but a few players they can relate to might get some attention.
Try contacting the local PI churches, which tend to have decent sized congregations, and offer them tickets which they can give away, or sell to their members (PI churches are always raising money to send back to the Islands). The Ministers at these churches usually have a lot of power, so try and get them onside. Maybe someone could sponsor a bus load of Island families - with kids - to come along and attend a Nix home game. If enough of them enjoy it, offer some kind of special discount for the rest of the season.
And I assume there are a few enthic newspapers in Wellington, either online or in print. Those tend to have dedicated readers, and if the club can plant stories, angled at their readership, why not give it a try? And check out any ethnic radio stations. There's an Indian station in Auckland, and who knows what's out there online?
I suspect if the club can get volunteers on work experience from a cross section of the community, they may be astonished at the networks those people can tap into.
One thing Aussie AFL clubs do very well is tap in the different ethnic communities. Of course Melbourne is 4M plus people with large communities of many races. One radio station there even commentates a game each week in Mandarin. But the teams are always out and about amongst the various communities. The AFL also has a designated indigenous round where the teams, wear jerseys with aboriginal designs.
I'm not sure how you confirm this stuff, but some of the AWs players I know with PI (sorry can't identify exact country) or Maori heritage. Of course most won't be at Nix any time soon -
Crocombe (Cook Islands) as someone told me last week.
Reid (Maori)
Howieson (Maori)
Tuiloma (PI)
Boxalls x2 (I think have PI or Maori heritage)
TAW (?)
Dyer (?)
Howieson (Maori)
I'm sure there could be more. But yes is a few, if none currently at Nix.