To help get the connection with club footballers going, create some Nix/clubs goodwill, and see if we can generate some ongoing support from the Wellington footballing community:
Offer Clubs a single fund raising match. Club given x seats at one nominated game to sell at $5($10?), 2 kids accompanied by an adult go free, all takings, less any ticketing costs to Nix, for fund raising for the club. Offer them their own bay, invite them to wear their club or Nix colours. Invite them to come back. Have some of the 'Nix players and academy kids turn up in their bay pre-game. Do it each week for a different club/clubs.
Maybe offer a discount season ticket deal for new members if taken up within a week of the game (and include the pick six or a special deal pick three and other reduced number of games packages)..
p.s. if you offer them a limted number of seats only, then this is more likely to be kept in club and not just sold to out of club mates canabilising normal ticket sales. and ask for club's co-operation to keep it within the club, in exchange for the fund raising offer.
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To build relationships with women/families, and help build the target family audience, do a similar thing for women only:
For the opening game of the season (NZ Women's Suffrage Day is 19th Sept) offer free tickets for women, with accompanied up to 2 kids also free and set them up in the centre three bays on the opposite side of the field. Plus make a big deal of it with women's football teams doing the honour gaurd for the teams coming onto the field, delivering the match ball, and maybe have ex/current NZ womens reps do an appearance and be acknowledged pre-game, announcements re Suffrage Day and welcoming the women in the crowd.
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And cut some of the freebies going around. I have had quite a few people tell me they'd never pay for a Nix game, cause they could always get tickets free.