Reading some of these posts I get the impression that Nix HQ doesn't have enough people to do what needs to be done.
What about offering some work experience to students at Wgton Poly (whatever it's called) or Victoria Uni? Students usually jump at the chance of work experience and we might even find a bunch who are already football/Nix fans.
We could look for students who could bring IT or marketing, or other useful skills we could harness, who might have really good ideas about getting heard in the marketplace, and might know how to get through to the young, social-media-savvy audience who have not yet discovered football.
This is a great idea. Nix might already be onto this a bit. I remember when YF interviewed Dome on a recent pod, and he mentioned their young long standing marketing guy, who had started off originally as a volunteer - was now off to work for NZ Rugby.
But yeah does seem like Nix HQ has staff limitations, so get in some students on work experience whether be marketing, social media or whatever.
Even get in an overseas student/backpacker (offer free board or something), who has some great ideas on how to target those markets, and draw them to the ROF. Get them to setup some Nix social media pages in Mandarin or Spanish or whatever.
I note many of the MLS clubs have both English and Espanol language options on their websites. Obviously the US has a massive latino population, and many of the MLS sides have half or more of their starting eleven as latinos.
Reckon also the Nix could be using Sapreet Singh as a poster boy, to target Wellington's Indian community, and drag some more fans in. The boy is going to be a star, and maybe is only going to be at the Nix for a season or two more.
"Bend it like Beckham Sapreet".
Of course need to avoid the cultural cringe, but generally immigrant communities (noting the Indian community is very very longstanding in NZ) love to embrace the success of one of their own.