Posted February 15, 2024 23:58
· last edited February 15, 2024 23:58
Napier Phoenix
Way to go with making out the only 2 questions are a ridiculous take on my point.
Laziness that they decided to simply go black/yellow 50/50 instead of spending some time in working out how they could achieve the same 50/50 outcome by having a yellow strip at home with 2 shirts with either sponsor. Black strip with the one sponsor for away fixtures, if a team clash, wear the yellow with the black sponsor. Its bush league, thats what it is.theprof
Napier Phoenix
It is laziness and now they have an entrenched position and won’t rectify and apologise to fans. Its an own goal by the club and I hope they take the lesson on board for future.andrewvoerman
Dougie Rydal
I assume they've sold two x Tier 1 sponsorships (jersey front) and agreed that each will have the same amount of exposure both home and away.
I'd love to know the cost involved in extra kits, surely it's minimal? The kits are being produced anyhow, what's the difference if a few more have Oppo and a few less Spark and vice versa on the front.
Be interesting to hear from the Marketing Managers of both companies as to whether they really see this as an issue.
My understanding is it is just the same amount of exposure across the season, not broken down to the same amount of exposure both home and away. The reason they then can't take care of that with the yellow kit at home and the dark kit away is the dark kit clashes with several other teams' home kits.
How is it laziness? The not responding to fans questions about their marketing/sposnsorship strategy? Or the decision to have to kit sponsors in the first place?
I called it out cos that was thre bit I dodnt quite understand where you were coming from. Your explanation is loaded with an assumption that the club has done no ground work at all before making the call to run with two sponsored kits not the traditional home and away. I argue that that seems unlikely. I'd suggest that the team have done a cost/benefit analysis to satisfy themselves that this was the way they maximise sposnsor satisfaction ie visibility home and away, kits sales and their own bank balance. this is the austerity season, so spending more on additional versions of the kit is an easy saving. Assuming the nix pay anything for their kits.
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Unknown editoredited February 15, 2024 23:58
Napier Phoenix
Way to go with making out the only 2 questions are a ridiculous take on my point.
Laziness that they decided to simply go black/yellow 50/50 instead of spending some time in working out how they could achieve the same 50/50 outcome by having a yellow strip at home with 2 shirts with either sponsor. Black strip with the one sponsor for away fixtures, if a team clash, wear the yellow with the black sponsor. Its bush league, thats what it is.theprof
Napier Phoenix
It is laziness and now they have an entrenched position and won’t rectify and apologise to fans. Its an own goal by the club and I hope they take the lesson on board for future.andrewvoerman
Dougie Rydal
I assume they've sold two x Tier 1 sponsorships (jersey front) and agreed that each will have the same amount of exposure both home and away.
I'd love to know the cost involved in extra kits, surely it's minimal? The kits are being produced anyhow, what's the difference if a few more have Oppo and a few less Spark and vice versa on the front.
Be interesting to hear from the Marketing Managers of both companies as to whether they really see this as an issue.
My understanding is it is just the same amount of exposure across the season, not broken down to the same amount of exposure both home and away. The reason they then can't take care of that with the yellow kit at home and the dark kit away is the dark kit clashes with several other teams' home kits.
How is it laziness? The not responding to fans questions about their marketing/sposnsorship strategy? Or the decision to have to kit sponsors in the first place?
I called it out cos that was thre bit I dodnt quite understand where you were coming from. Your explanation is loaded with an assumption that the club has done no ground work at all before making the call to run with two sponsored kits not the traditional home and away. I argue that that seems unlikely. I'd suggest that the team have done a cost/benefit analysis to satisfy themselves that this was the way they maximise sposnsor satisfaction ie visibility home and away, kits sales and their own bank balance. this is the austerity season, so spending more on additional versions of the kit is an easy saving. Assuming the nix pay anthing for their kits.