So can we expect a "Aren't We Family Too?" banner on Sunday?
By the way, I've signed up for it. I'm not offended by it, and I'm one of those marketer's wet dreams who will buy into shark like this. If it helps the Club in some way, then all good. If it doesn't take off, or we don't win a game all season, and they don't get the return they expected, c'est la vie. I'd like to think I can see both sides and can understand some of the angst though.