"The Phoenix Football Fund means you can support the team even if you can’t make it to a game."
Key to the whole thing IMO. Members, Season ticket holders and individual game tickets are contributing, the club acknowledges this regularly. But to compete with SaidKnee on equal footing more Supporters are better.
Supporters like me, who can't make it to games (with any regularity) but have already paid for a Club Membership for both me and my son, you mean?