Last time I did one of those end of season surveys and estimated how much we as a family had spent on the Nix it was quite scary/impressive. Still at the end of the day the Phoenix brand is largely Terry's (although the brand has been embraced all over the country).
NUFC@fatcockneyt*sser.com clearly doesn't belong to the fans which is extremely annoying but is also the unpalatable truth.
(let it not be said that I have an overly inflated sense of entitlement...)