The thing about marketing to families is that's how you put down roots in the community and breed a second generation of Nix fans.
The thing is, they aren't marketing to families at all. They are marketing the Fever Zone, and I doubt any families want to go in there. They definitely should be marketing to families, but they need to change their campaign completely if this is to happen.
Ok im confused, i thought the whole point of mostly Sunday games was so that more families could attend? Sounds targeted towards families as far as i can tell. Im pretty sure if things were targeted to a more vocal crowd packed into the zone we would be seeing mostly Friday/Saturday games, yes??